You are already aware of what copywriting is and how in-demand experienced copywriters are in this field.
But how much do copywriters make?
Maybe perhaps cover the expenses?
This section will address all of your concerns regarding the potential earnings of a copywriter.
Table of Contents
What Do Copywriters Get Paid?
According to data compiled from Payscale and Salary, the median annual salary for copywriters is $47,838, with 80% of them making between $35k and $65k.com.
The two primary factors driving salary levels are location and experience:
In Medford, Oregon, a junior copywriter can expect to make an average of $42k annually.
In Sacramento, California, a junior copywriter can expect to make an average salary of $45,000 per year.
The average yearly salary for a junior copywriter in New York City is $61k.
The average yearly salary for a senior copywriter in Medford, Oregon, is $65,000.
Sacramento, California’s average yearly salary for a senior copywriter is $71k.
In New York City, a senior copywriter can expect to earn an average of $93k annually.
These figures demonstrate that copywriting offers a comfortable lifestyle in smaller cities and a potentially lucrative career in the largest cities. Although some employers insist on hiring people in person, many companies these days are comfortable using remote workers, allowing some copywriters to make big-city salaries while living wherever they choose.
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Are There Different Types of Copywriting?
No, not every piece of copywriting is created equal.
For any service they purchase, some businesses will always look to save money, and copywriting is no exception.
The lowest-paying area of copywriting is typically for companies that specialize in offering their clients cheap, abundant written content, such as advertising agencies. Sometimes referred to as “content mills,” these businesses exist.”
Their copywriters typically get paid incredibly little. In this article, AWAI member Steve Maurer describes how he first began producing in-depth web content for content mills in exchange for a meager $4.95 each.
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Since then, he has significantly raised his rates and earnings, but content mills and other low-paying businesses will continue to exist as long as they can find writers to write for them.
But bear in mind that not all marketing firms are simply content farms. Since many agencies also pay their copywriters well, working for an agency can still be quite profitable.
Additionally, low-paying work can enable you to gain experience and compile writing samples if you’re a beginning writer like Steve.
Just be careful not to linger in low-paying positions for an extended period of time. Use them as a springboard to higher-paying employment.
The financial sector tends to pay copywriters exceptionally well, but this isn’t the only high-paying sector. On the other end of the spectrum, we’ve previously mentioned that the legal sector pays copywriters very poorly.
Numerous other sectors, including alternative medicine, emergency preparedness, and the pet sector, also pay high rates.
Keep in mind that the annual salary for a copywriter is approximately $62,170. This indicates that most copywriters do find higher-paying employment and make significantly more money than the U.S. national average.
There are copywriting jobs that pay little. You can easily avoid it, though, and begin making good money as a copywriter right away by heeding the advice in this guide.
Copywriting Careers: Freelance vs Agency vs In-House
If you’re a copywriter, you fall into one of three career branches:
- Agency Copywriter
- In-House Copywriter
- Freelance Copywriter
If you take a look at the typical white-collar career path, you will frequently see people beginning their careers at a firm or agency for the first few years, moving on to in-house positions for a decade or two, and possibly branching out to start their own business or practice towards the back half of their careers.
Even though it’s far from the only option, this is a perfectly viable career path for copywriters. Many copywriters work exclusively in one branch for the duration of their careers, while others switch branches several times.
You must first comprehend each branch better in order to determine which one is right for you.
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Once Enter The Competition
Once you become a better-known copywriter, you will be able to handpick your projects, working in specific areas where you are very familiar with the business and clients. When you can choose a specific niche to specialize in, you don’t have to reinvent the wheel every time you write a new article. A recognized, highly respected copywriter will generate millions of dollars in sales for his clients and can easily command a six-figure salary.
Build Copywriting Business
Now we enter elite status. A handful of copywriters fall into the seven-figure category. There are probably less than 100 of them in the world. These copywriters are not necessarily better writers than mid-level copywriters, but they are masters of marketing services. They become the biggest fans of their work and use it to promote it.
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Conclusion
There are a few key criteria that will determine how much money you may make as a copywriter.
You must first establish your financial objectives and the amount of money you hope to earn as a copywriter.
Additionally, you must choose the kind of copywriting you want to undertake and the projects with the most earning potential.
In order to start developing your career as a professional copywriter and looking into options for getting high-paying copywriting gigs, you’ll most critically need to take action.
